My main role at Metro Media is to manage client accounts and acquire new clients through various sales tactics.
Accounts that I manage
Below you’ll find some of the projects that I worked on while at Metro Media for the accounts that I managed.
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Account
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Management
📰 Account 🖊️ Management
Worked with leading spa
brands to
promote their online offers
Sponsored Content
In my position at Metro Social Media, I successfully orchestrated sponsored content campaigns for esteemed clients, including the French school board, strategically disseminating tailored content across various prominent news publications.
Assisted reputable brands such as BMO execute print advertising.
P R I N T
Print Advertising
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Print Advertising 📰
Special Features
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I worked on multiple special feature projects. On this Kids Design an Ad feature, I worked with United Way of British Columbia.
Coordination of marketing materials
Assisting in the coordination of multiple print ads for various clients.
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Reported on Google Ad campaigns at Metro Media. This included areas such as: optimized search, display ads, researched keywords, developed copy, setting bidding strategies, monitored performance with tools such as Google Analytics, and achieved significant improvements in CTRs, conversion rates and ROI.
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At Metro Marketing, I reported on programmatic advertising campaigns to clients. Programmatic advertising is used to retarget the client’s audience and increase brand awareness. This involved using data-driven targeting techniques to reach audiences who had previously engaged with a brand and deliver customized ads that drove increased conversions and engagement.
“ PROGRAMMATIC ADVERTISING “
Programmatic Advertising utilized for the French School Board client.
I collaborated with esteemed independent educational institutions to assist in their endeavors of showcasing their educational offerings to prospective parents through digital marketing strategies such as local display and Digital Out of Home.
I worked on various marketing campaigns with clients as an Account Manager at Metro Media
Reporting to the Digital Sales Manager, Metro Social Media is a leading digital marketing agency specializing in comprehensive digital solutions for diverse clients.
Manage a robust monthly budget of $15,000 across digital and print advertising for the accounts I’m responsible for.
Surpassed Print sales targets by achieving a remarkable 138% growth in 2023.
Achieved an outstanding 183% growth in digital sales for the 2023 fiscal year.
Skillfully initiated cold calls and emails to senior business executives, yielding an impressive nearly 50% reply rate to cold emails.
Partnered with high-profile clients including Hallmark, Mulgrave Private School, United Way of B.C, and Conseil scolaire francophone de la ColombieBritannique to develop bespoke marketing strategies tailored to their unique objectives as their account manager.
Executed a proactive cold calling strategy, reaching out to a minimum of 10 businesses daily to connect with decision-makers.
Outperformed sales targets consistently, driving a remarkable 120% average quarterly revenue growth for over a year.
Fostered and nurtured enduring relationships with a diverse client base, resulting in a notable 30% increase in repeat business.
Spearheaded the implementation of innovative sales tactics, driving a substantial 25% expansion in account size and revenue within just six months.